“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.” - David McCandless, data journalist and author of Information is Beautiful
Business owners deal almost exclusively in information on a daily basis. Whether its sales records, quantitative reports, demographic analysis or employee scorecards, a business will have numerous programs and applications that track this information and deliver key statistics, but taking raw KPI data and translating it into graphs and charts takes up valuable time and resources, and can give more headaches than help.
What’s more, even after too many hours and meetings spent piecing together all sorts of information, it can still be difficult to see the whole picture. Questions still remain. How does this graph correspond with this chart again? What do these figures mean for this particular region? Most importantly, how does this relate to what I want to accomplish?
With a multitude of business applications providing all sorts of statistics, it’s easy to get lost in a sea of data and lose sight of what your information is saying. There’s a story being told but without the right cues and context, you could be missing the message.
Thankfully, being exposed to the right cues and context has never been easier. With the advent of GPS and its combination with digital cartography, public and private services alike have found more uses for this emerging technology than basic route planning - they have been able to transform their entire operations model with one simple solution: they put it on a map.
Data from charts, graphs, columns and sheets suddenly takes on a much more significant dynamic by being visualized in a 2-D or 3-D geospatial context. The relationships between different business functions can be seen in one single landscape. Digitally mapping their operations gave companies the ability to view - and evaluate - the static and mobile assets of their entire enterprise.
Web mapping is more than just coded cartography, however. The technology has developed a long list of benefits for businesses as well as significant service functions based on consumer activity. Locator services, spatial analytics, workforce management, land assessment, demographic data mining - these are all ways in which owners and managers can enhance enterprise operations, all based on geo-location technology.
Overlaying their data on a map has helped companies present business information visually, allowing them to see the whole picture. Questions that arose from seemingly unrelated raw data were quickly answered when viewed in their geospatial context, which is vital when decisions must be made. Even surprising patterns and observations were uncovered that wouldn’t have been apparent from statistic lists alone.
If your enterprise is not taking advantage of the simple, cost-effective uses of mapping technology, then we welcome you to take a few minutes of your day to learn more about GIS technology and our map-based solutions.
Set up the right context, see the whole story, and put it on a map.